Amplify the Message — Not the Noise.
Helping leaders speak clearly, get heard, and build trust that lasts.
Hi… I’m Jenee’ Michelle
With 30 years in communications, I’ve moved from the newsroom to the boardroom — supporting national brands and mom-and-pop shops alike. I’m a storyteller at heart, and a bridge by design — translating leadership strategy into messaging people actually connect with.
From crisis comms to live media coordination, I’ve written it, spoken it, shaped it, and shot it. Speaker. Writer. Content maker. Comms steady hand.
Communication in action
Executive Messaging
• Drafted legislative talking points for Indiana state representatives during PBS production work. Translated complex policy into plain language for nonpartisan audience delivery.
• Provided real-time media coaching to a healthcare CEO during on-site events, preparing him for high-stakes interviews with local and national outlets. Adapted messaging and delivery on the fly to ensure alignment with brand voice and media strategy.
In Action
Strategic Talking Points for a Healthcare CEO During Swine Flu Concerns
When Arcadian Health planned an event with national coverage potential, I was tasked with preparing our CEO for media interviews. The story on its face wasn’t newsworthy — until I tied it to a trending national concern: swine flu.
I created talking points focused on our core audience (seniors), their heightened vulnerability, and the resources we could offer right at the event. That framing not only secured media attendance — it shifted the tone from self-promotion to public service.
Core Outcome: Increased media coverage, better local engagement, and on-message leadership talking points aligned with public interest.
Media Relations + Press Strategy
Sample Multi-State Media Schedule: Secured earned media coverage across multiple US markets for Arcadian Health by shaping localized pitches tied to policy changes in Medicare Advantage.”
In Action
High-Profile Media Coordination for Touring Music Artist
For several years, I served as the lead communications and press liaison for an internationally touring music artist. My role included writing press releases, prepping the artist for interviews, coordinating with national and international media, and managing on-site coverage at concerts and appearances.
One of the most dynamic press trips I led took place in Jamaica — where I coordinated media for a major tourism-sponsored event, handled credentialing, escorted press to key interviews, and captured content for later release, and managed his social media presence to 10’s of thousands of followers.
I’ve accompanied the artist to morning show hits, red carpet walkthroughs, and last-minute radio drops — ensuring the message stays consistent, and the vibe stays under control.
Key Skill: Fast-turn earned media strategy and relationship management, especially in high-pressure, high-personality settings.
Crisis + Reputation Management
Crisis Communications Leadership Summary (Redacted)
When serious allegations emerged involving a senior leader at a national sports entertainment company, I was brought in to guide the organization through a delicate and high-profile situation. As the lead communications advisor, I developed and executed a full-scale crisis response plan, balancing transparency with brand protection.
View a Sample (Created Crisis Plan)
I facilitated leadership transition messaging, coordinated with legal and reputation management teams, and authored the official public statement. My approach emphasized accountability while distancing the organization’s operations from the personal conduct in question.
Behind the scenes, I led strategic outreach to sponsors and stakeholders, ensuring continued trust and support. I also helped implement new internal safeguards, including personnel monitoring and background protocols, to protect the company’s integrity moving forward.
Through calm, decisive communications and stakeholder engagement, I helped stabilize the organization, maintain its partnerships, and reinforce its public reputation during an otherwise destabilizing moment.
In Action
FOR IMMEDIATE RELEASE
Read the golf client redacted public release here.
NYT placing client in bad place... this was the constructed response she used in various media inquiries and her online spaces.
Production + Content Capture
Video Reel – Aston Martin Consumer Team (Road America, WI)
Photos from events I’ve covered or managed
Screengrabs from posts I’ve created
Internal Comms + Coordination
Strategic Campaigns + Visibility
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Led campaigns from corporate brands to entrepreneurs to share mission and leadership positioning — Managed multiple platforms and distribution channels.
Content Creation + Storytelling
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I bring more than messaging — I bring gear, eyes, and instinct.
From camera ops to sound design and post-production polish, I can create what we need on the spot or direct a team to get it done right. Whether it’s leadership headshots, on-location interviews, social-friendly reels, or documentary-style footage, or even website design/management — I know how to make moments count.
Web design, videography + editing, presentation decks, logos, photography, and AI art/video creation.
Resume
